Added results sort feature
Added item count feature to the compare module tab.
De-emphasized the compare buttons using UI with less visual weight.
Used consistent accent colors on light and dark backgrounds & Increased readability of size guide button.
Removed unnecessary title and footer from checkout process.
This project was a great exercise in rapid iteration. Multiple rounds of testing allowed me to quickly validate designs and identify problems. The final product is a polished, validated design that addresses user pain points that led to low conversion rates for the business. While the current version was validated in testing, I would recommend exploring ways to make the compare module more familiar to users in future iterations.